When most people think about street addresses, if they think of them at all, it is in their capacity to ensure that the postman can deliver mail or a traveler won’t get lost. But street addresses were not invented to help you find your way; they were created to find you. In many parts of the world, your address can reveal your race and class. In this wide-ranging and remarkable...(展开全部)

When most people think about street addresses, if they think of them at all, it is in their capacity to ensure that the postman can deliver mail or a traveler won’t get lost. But street addresses were not invented to help you find your way; they were created to find you. In many parts of the world, your address can reveal your race and class. In this wide-ranging and remarkable...(展开全部)

'Deirdre Mask's book was just up my Strasse, alley, avenue and boulevard.' -Simon Garfield, author of Just My Type 'Fascinating ... intelligent but thoroughly accessible ... full of surprises' - Sunday Times Starting with a simple question, 'what do street addresses do?', Deirdre Mask travels the world and back in time to work out how we describe where we live and what that say...(展开全部)

'Deirdre Mask's book was just up my Strasse, alley, avenue and boulevard.' -Simon Garfield, author of Just My Type 'Fascinating ... intelligent but thoroughly accessible ... full of surprises' - Sunday Times Starting with a simple question, 'what do street addresses do?', Deirdre Mask travels the world and back in time to work out how we describe where we live and what that say...(展开全部)

Sentient assembles a menagerie of zoological creatures - from land, air, sea and all four corners of the globe - to understand what it means to be human. Through their eyes, ears, skins, tongues and noses, the furred, finned and feathered reveal how we sense and make sense of the world, as well as the untold scientific revolution stirring in the field of human perception. The h...(展开全部)

Sentient assembles a menagerie of zoological creatures - from land, air, sea and all four corners of the globe - to understand what it means to be human. Through their eyes, ears, skins, tongues and noses, the furred, finned and feathered reveal how we sense and make sense of the world, as well as the untold scientific revolution stirring in the field of human perception. The h...(展开全部)

克里斯汀．魯德Christian Rudder 克里斯汀．魯德是交友網站OkCupid的共同創辦人暨總裁，也是人氣部落格OkTrends的作者。1998年畢業於哈佛大學數學系，曾擔任SparkNotes創意總監，上過國家廣播公司（NBC）的《日線》（Dateline）及美國國家公共廣播電台（NPR）的《面面俱到》（All Things Considere）等節目，作品也得到《紐約時報》、《紐約客》等等媒體熱烈討論。目前他與妻女住在布魯克林。 譯者簡介 林俊宏 師範大學翻譯研究所碩士。 喜好電影、音樂、閱讀、閒晃， 覺得把話講清楚比什麼都重要。 譯有《大數據》、《英語的祕密家譜》、《建築為何重要》、 《大科學》、《群的智慧》、《天空的女兒》等書。 現就讀於師大譯研所博士班。

Nearly everyone sw ears—whether it’s over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we’ll mutter in relief seconds after they fall a...(展开全部)

乔治·莱考夫（George Lakoff），生成语义学、认知语言学的主要创始人，曾任国际认知语言学协会主席。。 1972 年起任职于美国加利福尼亚大学伯克利校区语言学系。其代表性著作有《我们赖以生存的隐喻》（与马克·约翰逊合著，1980）、《女人、火与危险事物：范畴显示的心智》（1987）、《肉身哲学：亲身心智及其向西方思想的挑战》（与马克·约翰逊合著，1999）。莱考夫 2004 年4 月在北京高校的系列讲座内容，汇编成《乔治·莱考夫认知语言学十讲》（2007）出版。

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offeri...(展开全部)